Hugo Balta is the premier authority on Hispanics/Latinos in Media.
Balta is an experienced, award-winning, broadcast & digital media news executive directing growth and innovation in several platforms, divisions and businesses in the U.S. and Latin America.
Hugo wears many different hats. He has served as...
Currently, Balta is leading, planning, reporting, producing, and editing news content and engagement across all platforms as News director at WTTW, the PBS station in Chicago. He also serves as executive producer of WTTW’s flagship news program Chicago Tonight driving the editorial and production vision and execution of news and political live programming.
He leads the national board of directors in championing NAHJ’s mission of the fair and accurate treatment of Hispanics/Latinos in newsrooms and news coverage.
Balta works with on-air talent improving storytelling techniques, career strategic plan, leadership skills, networking, and personal brand.
He’s a bilingual multiplatform Media expert with experience in coaching leaders and teams in developing initiatives resulting in growing traffic, business and corporate cultural sensibilities.
The founder and president of HZS, Hugo leads the fundraising of scholarships helping Latino students studying journalism with the cost of higher education.
A Diversity and Inclusion specialist, he aligns with company priorities by educating the organization's leaders on the most effective philosophy and approach in engaging and serving multicultural audiences.
A popular author and guest speaker, Hugo travels across the country, giving lectures, joining panels and leading training sessions on career management, team building, media, innovation and D&I.