The following is ACES' policy regarding the use of its logo on websites not affiliated or operated by the society, which includes use of the logo by members. ACES members in good standing are welcome to display the ACES logo on their websites, as long as they respect the following guidelines:
ACES, the owner and holder of the logo’s trademark, reserves the right to request removal of any logo that does not comply with these terms. Pursuant to 15 USC § 1114, unauthorized or illegitimate uses of this logo for the express purpose of commercial activity may constitute termination of membership or legal action.
For questions regarding this policy, please write us.
In 2017, ACES revealed its first new logo in 20 years. It’s a modern, fresh take on the work its dynamic members do as proficient proofreaders and grammar guardians. With the mark they introduced a new tagline and vision as the society for editing.
Two options are available for one-color usage: red or black for light backgrounds, and a white option for dark backgrounds.
Usage of the logo without the tagline is permitted, especially when the tagline becomes too small to easily read.
In confined places, the ACES logomark may be the best option. Only use this when the full logo has been in use in the same context. The mark should be clearly associated with the full ACES brand.
Red and charcoal are the primary colors; grey and ecru are secondary. Do not use the grey and ecru as the mark or logo colors. White, red, and charcoal are the only permitted uses of the logo.
The following typefaces are Google fonts and system fonts. These fonts should be used in presentations, web applications, and in print when creating documents or materials for ACES.
Google Font For headlines only
Google font for subheadings and body copy only. Use bold for subheadings and regular weight for the body copy.
If a system font is needed, use Arial. However, this should only be used for body copy when Montserrat will not work.
Allow plenty of white space (margin or padding) between the logo and any content. There is no need to crowd the logo.
This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.