ACES Logo

Press Contact

TERESA SCHMEDDING

ACES President

tschmedding@aceseditors.org

Logo Use Policy

The following is ACES' policy regarding the use of its logo on websites not affiliated or operated by the society, which includes use of the logo by members. ACES members in good standing are welcome to display the ACES logo on their websites, as long as they respect the following guidelines:

  • Altering the logo in any way or combining it with another logo, tagline or branded marking is forbidden. This includes but is not limited to changing the proportions, colors, typeface, resolution or orientation of the image.
  • See more advice and restrictions on the logo's use below.
  • The logo should not be used in any way that implies ACES’ endorsement of a business or product.
  • The logo must be linked to http://aceseditors.org.

ACES, the owner and holder of the logo’s trademark, reserves the right to request removal of any logo that does not comply with these terms. Pursuant to 15 USC § 1114, unauthorized or illegitimate uses of this logo for the express purpose of commercial activity may constitute termination of membership or legal action.

For questions regarding this policy, please write us.

Full logo with tagline

In 2017, ACES revealed its first new logo in 20 years. It’s a modern, fresh take on the work its dynamic members do as proficient proofreaders and grammar guardians. With the mark they introduced a new tagline and vision as the society for editing.

ACES full logo with tagline

Full logo

EPS or PNG
ACES full Logo on dark with tagline

Full logo on dark

EPS or PNG

One Color Options

Two options are available for one-color usage: red or black for light backgrounds, and a white option for dark backgrounds.

ACES full red logo with tagline

Red logo

EPS or PNG
ACES full black logo with tagline

Black logo

EPS or PNG
ACES full white logo with tagline

White logo

EPS or PNG

Full logo

Usage of the logo without the tagline is permitted, especially when the tagline becomes too small to easily read.

ACES full logo with tagline

Full logo

EPS or PNG
ACES full logo on dark with tagline

Full logo on dark

EPS or PNG

One Color Options

ACES red logo without tagline

Red logo

EPS or PNG
ACES black logo without tagline

Black logo

EPS or PNG
ACES white logo without tagline

White logo

EPS or PNG

Logo mark

In confined places, the ACES logomark may be the best option. Only use this when the full logo has been in use in the same context. The mark should be clearly associated with the full ACES brand.

ACES full mark

Full logo mark

EPS or PNG
ACES full mark on dark

Full logo mark on dark

EPS or PNG

One Color Options

ACES red mark

Red logo mark

EPS or PNG
ACES black mark

Black logo mark

EPS or PNG
ACES white mark

White logo mark

EPS or PNG

Additional Brand Assets

Colors

Red and charcoal are the primary colors; grey and ecru are secondary. Do not use the grey and ecru as the mark or logo colors. White, red, and charcoal are the only permitted uses of the logo.

ACES color palette

Typefaces

The following typefaces are Google fonts and system fonts. These fonts should be used in presentations, web applications, and in print when creating documents or materials for ACES.

Libre Baskerville

Google Font For headlines only

Montserrat

Google font for subheadings and body copy only. Use bold for subheadings and regular weight for the body copy.

Arial

If a system font is needed, use Arial. However, this should only be used for body copy when Montserrat will not work.

Dos and Don'ts

In Writing

ACES dos and donts in writing

Spacing Considerations

Allow plenty of white space (margin or padding) between the logo and any content. There is no need to crowd the logo.

ACES dos and donts spacing

Logo No Nos

ACES logo no nos

Legal

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.

Do Not:

ACES legal do nots