Alyssa Appelman, Ph.D., is an associate professor in the Department of Communication at Northern Kentucky University. She teaches undergraduate courses in journalism and mass communication.
Alyssa’s research focuses on journalistic message credibility. Through a media psychology framework, she empirically tests the effects of journalistic norms and practices. She has conducted projects on the effects and significance of grammatical errors, stylistic errors and factual errors in news articles. She also has conducted studies that specifically examine message effects and information processing in digital and social media. Her work employs experimental analyses, as well as other quantitative methods.
Before joining NKU, Alyssa worked in print media as a copy editor, proofreader and page designer. She earned her bachelor's and master's degrees in journalism from the University of Missouri-Columbia and her doctorate in mass communications from The Pennsylvania State University.