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ACES Webinars

How to Create Headlines that Connect

Presenter: Teresa Schmedding

Price: $30.00/non-members 

Description: The three C’s of great headlines are capture, connect, and click. Connect is often overlooked in the quest to achieve the other two but can be the most crucial. Tune in and see what you need to know to take your headlines to the next level in 2019.


Copy Editing for Inbound Marketing

Presenter: Chaviva Gordon-Bennett

Price: $30.00/non-members

Description: One of the primary best practices for writing and editing online content is to create a pull, not a push. However, with inbound marketing, there is a constant need for the push. In this webinar, get tips on crafting and editing compelling, non-weasely copy that exudes authority and confidence to overcome the cognitive burden that is promotional language. 


Handling Non-English Words in English Text

Presenter: James Harbeck

Price: $30.00/non-members

Description: When you handle names and other words from other languages, there’s much more to it than “Do I italicize this?” Other languages—and their cultures—have differences from English that you need to watch out for. Otherwise you might write the Husfjellet mountain (doubly redundant), hyphenate as Xinji-ang (it’s two syllables, Xin and jiang), get the accents wrong on kürtőskalács (or treat it as a plural), use t'ai chi when you should have used taiji… or use a word that you really had no business using that way at all. Linguist and editor James Harbeck will introduce you to the many things you need to be aware of in other languages.


Why the most exciting content begins with boring data.

Presenter: Susan Moeller

Cost: $30.00/non-members

Description: Find and use meaningful data to inform content and communications strategies and build meaningful connections with your audience

Matching data to content KPIs

Building sustainable data-based content research strategies

Big principles from big studies, a summary from the latest research


Verification Fundamentals

Presenter: Samaruddin Stewart

Cost: $30.00/non-members

Description: Attend this webinar to learn time-saving methods to verify the authenticity and accuracy of images, videos, and reports that you find in social media and elsewhere online. We’ll also cover workflows and show real-life examples to help ensure you don't fall for hoaxes, rumors, and misinformation.

No experience necessary and you'll learn tools you can use immediately.


Small Changes, Big Difference

Presenter: Lisa McLendon

Cost: $30.00/non-members

Description: One often-overlooked aspect of editing is the small "cleanups" editors do to make copy smoother, clearer, and more concise. Many of these micro-level changes -- such as changing phrasing to eliminate words, being aware of "secret handshake" words and words in the midst of change, and understanding when it's okay to not follow style rules -- will never be noticed by either the writer or the reader, but they can make the writing shine just a bit more and give readers a more enjoyable, informative reading experience.


Readers, Relevance and Ranking: Advanced Linking Tactics and Strategies

Presenter: Michelle Lowery

Cost: $30.00/non-members

Description: You know you should be linking internally and externally "for SEO," but what does that mean, exactly? Trade in the broadsword for a scalpel by learning advanced linking techniques. Build the skills to wield links with precision to increase readership and build relevance, both of which contribute to higher rankings. You'll also learn how to use link strategy to build your editorial calendar, reduce bounce rate (and what bounce rate is and why you want it to be low), and how to avoid ranking losses and search engine penalties due to improper linking.


The Power of Checklists

Presenter: Samantha Enslen

Price: $30.00/non-members

Description: ACES vice president and owner of Dragonfly Editorial, Samantha Enslen, discusses the power of using checklists.


What's New in Style

Presenter: Mark Allen

Price: $30.00/non-members

Description: ACES board member and freelance editor, Mark Allen, discusses what's new in style.


Tweet This Not That

Presenter: Alysha Love

Price: $30.00/non-members

Description: Join ACES board member and multiplatform editor at the Idaho Statesman, Alysha Love, as she dives into writing, tone, and editing for social media as well as how to best use analytics.


The Basics of Readability

Presenter: Samantha Enslen

Price: $30.00/non-members

Description: Samantha Enslen, ACES vice president and owner of Dragonfly Editorial, discusses the basics of readability.


How to Turn Your Author Into Your Ally

Presenter: Merrill Perlman

Price: $30.00/non-members

Description: ACES board member and former copy editor of The New York Times, Merrill Perlman, explains how to turn your author into your ally.


Content Strategy

Presenter: Teresa Schmedding

Price: $30.00/non-members

Description: Teresa Schmedding, ACES past president and managing editor at Rotary International, discusses content strategy for editors.


9  Ways to Edit Yourself or Anyone Else

Presenter: Sue Burzynski Bullard

Price: $30.00/non-members

Description: Join past ACES board member, Sue Burzynski Bullard, as she identifies tips to better edit yourself...or anyone else.


6 Tips for Successful Digital Display Type

Presenter: Teresa Schmedding

Price: $30.00/non-members

Description: Teresa Schmedding, past ACES president and managing editor at Rotary International, explains 6 tips for successful digital display type.


Webinars produced by Copyediting.com

Bricklaying: Editing for Structure

Presenter: Merrill Perlman

Price: $30.00/non-members

Description: Even if your job is to “just” copyedit something, you are likely to run into structural problems someday. Being able to spot problems in structure is the first step to fixing them. Learn about common structures, how to break down and reassemble structure, and polish structures that don't need rebuilding.

Cost: Free to ACES members/$30 for nonmembers


Mastering Numbers

Presenter: Mark Allen

Price: $30.00/non-members

Description: Words involving numbers are still words, but many copyeditors are skip over basic math, big numbers, and anything to do with percentages. But numbers need not leave us numb. Math errors hide in plain sight, and common errors are easy to spot if we know where to look. This Master Class will give you confidence in numeracy with a discussion of often-repeated errors and some tips for spotting and correcting them.


Translating Medicalese into English

Presenter: James Harbeck

Price: $30.00/non-members

Description: Doctors, pharmacists, and other healthcare professionals use choices of wording that are designed to say “This is medical!” Some of it increases accuracy for those with the necessary background; much of it builds walls around the information and makes it harder for nonprofessionals to understand. But nonprofessionals do want—and need—to understand it. Sometimes it can even be a matter of life and death.


Editing Recipes and Cookbooks

Presenter: Karen Wise

Price: $30.00/non-members

Description: What do you need to know to edit a cookbook for a traditional book publisher or an individual looking to self-publish? What makes editing recipes and cookbooks different from editing other nonfiction? This class will be useful to editors who sometimes come across recipes in their work in fiction/memoir, journalism, and online media, as well as those wanting to specialize in cookbooks.


Editing for Young Readers

Presenter: Christine Ma

Price: $30.00/non-members

Description: With the success of the Harry Potter, Hunger Games, and other bestselling series, the market for books for young readers is hotter than ever. Copyediting fiction written for readers in this category (generally 18 years old and younger) is like copyediting fiction for adults in terms of grammar, punctuation, spelling, consistency, and author’s voice. But it also involves many other issues, including age-appropriateness, inclusive language, and voice.


Quality Control for Publications

Presenter: Samantha Enslen

Price: $30.00/non-members

Description: Why is creating error-free publications so hard? Seems like you should be able to write in Word, pass your file to a designer, and—voila—get back a perfect product in no time flat. Sadly, things don’t work that way. Errors have a nasty way of hiding in text, creeping into layout, and evading reviewers. The only solution: develop a rigorous publications workflow that gives you multiple chances to catch mistakes.


Editing Translations

Presenter: Sarah Grey

Price: $30.00/non-members

Description: Editors must frequently work with translated text—direct translations of new material, translations of previously published works, ESL materials, multilingual texts, localizations, and translated passages within English source texts, to name a few. Each of these poses unique challenges in the editing process. In this webinar, a former translation project manager will walk you through some of the challenges and pitfalls of working with translations. No knowledge of languages other than English is required for this webinar.


Inclusive Language Webinar Series

Presenter: Sarah Grey

Price: $30.00/non-members

Description: Editors are an author's first line of defense against political gaffes, insensitive language, and inadvertently exclusive language. How can we help our clients reach a broader audience and avoid losing readers or making embarrassing and offensive errors? Editing texts that deal with sensitive topics can be difficult—something as simple as a capital letter can carry cultural and political weight. This In-Depth Course uses a variety of current examples, grounded in an understanding of how language changes over time. Rather than offering lists of “acceptable” terms, this course focuses on building skills to help you make the right call in different contexts to avoid excluding readers.


Content, SEO, and Editing Series

Presenter: Michelle Lowery

Price: $30.00/non-members

Description: You run across a promising editing job ad, but one requirement disqualifies you: knowledge of SEO best practices. Digital editing jobs are becoming more common as the importance of web content continues to grow, but text editing skills aren’t enough. You have to know how to edit for audience and for search engines. In this three-part webinar, you’ll learn how to apply SEO best practices to the content you edit to ensure it’s optimized without sacrificing quality, natural language, or the ability to perform web content’s essential functions of educating, entertaining, informing, and converting.