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UPCOMING 2020 Webinars

What’s New in Style

Date: Jan. 16
Time: 4 p.m. - 5 p.m. EST
Trainer: Mark Allen

The Associated Press Stylebook has gone back and forth on hyphenating compound modifiers and has hinted at changes in apostrophes. Meanwhile, the seventh edition of the APA style guide was released in October. Double spaces after periods? Not anymore. This webinar will bring you up to date on changes to these and other style guides, including a review of where we stand on the singular “they.” Expect much of the webinar to focus on extensive recent changes to the AP Stylebook, and it will include a discussion of why you should pay attention to AP even if it’s not your main style guide.

Cost: Members: Free / Non-Members: $30

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Headlines That Work: How to Capture Readers’ Attention on Any Platform

Date: Feb. 20
Time: 4 p.m. - 5 p.m. EST
Trainer: Dana Sitar

A single headline is not sufficient for most content in digital publishing. Readers access your content in a variety of contexts, and the headline that’s effective in one context is often less effective in another. This webinar will show you how to 1) craft headlines that catch readers’ attention across platforms without distorting your content’s purpose, 2) shape engaging content by starting with the headline and 3) build headline brainstorming and crowdsourcing into your editorial process to ensure the strongest headlines make it to the page.

Cost: Members: Free / Non-Members: $30

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Engaged Style Guides: Co-Creating Standards with Your Community

Date: May 21
Time: 4 p.m. - 5 p.m. EDT 
Trainer: Aubrey Nagle

If you work with words, you may have at some point engaged in a lively debate about em dashes or whether "percent" should be spelled out. But when it comes to language and style in the media, your audience is likely more worried about dehumanizing labels and misgendering pronouns than they are the Oxford comma. By bringing them into the conversation and learning what fair and accurate representation looks like to historically under- or misrepresented groups, we can build trust between newsrooms and their communities.

In this webinar, you'll learn why you should — and most importantly, how to — engage your audience in your style guide decisions. We'll discuss best practices for gathering feedback on language about sensitive and complex social issues as well as how to apply the information throughout your editorial process.

Cost: Members: Free / Non-Members: $30

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Editors Can Be Educators: Using PerfectIt to Lift the Quality of Writing at Your Organization

Date: Oct. 15
Time: 4 p.m. - 5 p.m. EDT  
Trainer: Daniel Heuman

People resent being corrected. No one wants to hear that words they’ve used their whole lives are offensive to company stakeholders. So how can you raise the standard of writing in your organization if people don’t want to hear about it? They may not want a co-worker to tell them, but people respond differently to software. Mishandling company branding, use of technical terms, and sensitive language are just some of the errors you can build into PerfectIt. Building your style manual into PerfectIt helps colleagues learn how to write at your organization without feeling scolded. When they send you better text, your own edits will be more effective too.

Cost: Members: Free / Non-Members: $30

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Past Webinars