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UPCOMING 2019 Webinars


Content Strategy for Savvy Storytellers

Date: Nov. 15
Time: 4 p.m. - 5 p.m. EST
Trainer: Dave Ursillo

This webinar will teach you a few resourceful techniques and savvy strategies for a content strategy that is highly efficient for marketing products and services; creating conversation; developing thought leadership, and generating effective engagement with readers.

Instructed by writer and author Dave Ursillo, you can expect to finish this webinar with a fresh perspective on content strategy than feels far more creative, compelling, and exciting that what typical resources might suggest.

Content Strategy for Savvy Storytellers results from Dave’s 11 years’ worth of experience as a writer, author, blogger, and content creator in the online space. He has self-published 6 books since 2011 and more than 500 articles and essays for his international readership at DaveUrsillo.com. His words and work have been featured in CBS News Sunday Morning, Forbes, INC.com, Chicken Soup for the Soul, Psychology Today, as far as India in the Hindustan Times, and popular blogs like Zen Habits among countless others.

Cost: Members: Free / Non-Members: $30

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Editing Cookbooks: The Little Things Matter

Date: Nov. 21
Time: 4 p.m. - 5 p.m. EST
Trainer: Janet Keeler

Cookbook buyers say they want luscious food photographs, contemporary themes and interesting stories. That may be, but they also expect the recipes to be impeccable in consistency, accuracy and instruction or else the cookbook is deemed a failure. This webinar offers tips on how to make sure the cookbook you write or edit clears these hurdles.

Cost: Members: Free / Non-Members: $30

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UPCOMING 2020 Webinars

What’s New in Style

Date: Jan. 16
Time: 4 p.m. - 5 p.m. EST
Trainer: Mark Allen

The Associated Press Stylebook has gone back and forth on hyphenating compound modifiers and has hinted at changes in apostrophes. Meanwhile, the seventh edition of the APA style guide was released in October. Double spaces after periods? Not anymore. This webinar will bring you up to date on changes to these and other style guides, including a review of where we stand on the singular “they.” Expect much of the webinar to focus on extensive recent changes to the AP Stylebook, and it will include a discussion of why you should pay attention to AP even if it’s not your main style guide.

Cost: Members: Free / Non-Members: $30

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Headlines That Work: How to Capture Readers’ Attention on Any Platform

Date: Feb. 20
Time: 4 p.m. - 5 p.m. EST
Trainer: Dana Sitar

A single headline is not sufficient for most content in digital publishing. Readers access your content in a variety of contexts, and the headline that’s effective in one context is often less effective in another. This webinar will show you how to 1) craft headlines that catch readers’ attention across platforms without distorting your content’s purpose, 2) shape engaging content by starting with the headline and 3) build headline brainstorming and crowdsourcing into your editorial process to ensure the strongest headlines make it to the page.

Cost: Members: Free / Non-Members: $30

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Engaged Style Guides: Co-Creating Standards with Your Community

Date: May 21
Time: 4 p.m. - 5 p.m. EDT 
Trainer: Aubrey Nagle

If you work with words, you may have at some point engaged in a lively debate about em dashes or whether "percent" should be spelled out. But when it comes to language and style in the media, your audience is likely more worried about dehumanizing labels and misgendering pronouns than they are the Oxford comma. By bringing them into the conversation and learning what fair and accurate representation looks like to historically under- or misrepresented groups, we can build trust between newsrooms and their communities.

In this webinar, you'll learn why you should — and most importantly, how to — engage your audience in your style guide decisions. We'll discuss best practices for gathering feedback on language about sensitive and complex social issues as well as how to apply the information throughout your editorial process.

Cost: Members: Free / Non-Members: $30

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Past Webinars