The Boston Globe is hiring an editor on its audience engagement team to oversee analytics throughout the newsroom. This candidate should be a whiz with reader metrics, someone able to crunch numbers, break down complex data sets, and filter real-time metrics to spot opportunities.
But we also need a journalist who sees our stories and reporters as more than just data points. We need someone who can help decipher the *why* behind a story’s success, and who believes deeply in the Globe’s journalistic mission and the role metrics can play in making the Globe an even more vital part of the community.
Performing analysis on editorial stories, projects, and readership patterns for the newsroom.
Leading training/seminars and deliver reports to journalists on story performance and audience insights
Managing a series of dashboards and rankings on newsroom performance.
Owning relationships with vendors and introducing new tools to the newsroom
Conducting real-time analysis for breaking and developing news events, giving guidance to journalists on best practices, story angles, publish times, and audience trends
Help work on SEO and identify opportunities on search and social media
Work with reporters, editors, and producers to establish tests for experiments and new ventures
Manage site taxonomy, navigation, and metadata tagging
At least 3-5 years of experience as a journalist
Good understanding of social media, newsletters, news alerts, and other channels through which people read online
Strong writing and editing skills
Facility with a CMS and other digital publishing tools
Skilled at multitasking and juggling multiple projects at once
A team player who thrives working in a group setting
A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment