As an editorial freelancer, you are constantly mastering and evaluating new marketing channels until you reach a point where your workload stabilizes and clients find you for the most part, instead of the other way around. Getting to this point may take several years. This article discusses online directories, referrals, websites, and LinkedIn.
A Directory Listing
If you are a member of an editorial association, you likely have an online directory listing. You may also want to use some version of this listing across three to five other general business directories that are most often visited by your target clients.
A satisfied client is highly likely to send you a referral. Jake Poinier, aka Dr. Freelance, recommends asking past clients if they may introduce you to anyone in their network who may benefit from your services (avoid the word “referral”). An introductory email where all parties are copied is a good way to start the dialogue. Remember, the quality of your work and communication is the key factor in getting repeat business and referrals.
A Part-Time Contract
It is always helpful to have a more long-term, stable source of income; a contract with a company ensures that you have work while looking for new (ideal) clients.
A professional website that follows the latest usability trends is a sure way to establish your credibility, answer your clients’ questions, drive your search engine performance, and offer useful advice. If you currently don’t have a website, write down a list of your services and target audiences. Based on this list, create a website map to follow.
Your LinkedIn Profile
A LinkedIn profile is a free tool to be findable, land new clients (through LinkedIn ProFinder if you are U..-based), and build a network of professionals for future opportunities. Once your detailed, SEO-optimized profile is up, use it actively to ensure visits to your profile, share useful information and introduce yourself to more people.
As your marketing evolves, you may add a newsletter, podcast and webinar appearances, video tutorials, e-books, printable checklists and cheat-sheets, and additional social media channels.
Header image by Asya Tes on Unsplash.