Jen McGovern, CPSM, senior regional marketing manager at VHB, knows what it takes to put together a strong proposal. She oversees the marketing efforts for seven of VHB’s offices, which means she has prepared and reviewed hundreds of proposals. A frequent writer and presenter, Jen is a past president of the Society for Marketing Professional Services (SMPS) Washington, DC, chapter and a member of the SMPS Marketer Editorial Committee. She achieved her Certified Professional Services Marketer (CPSM) certification in 2015.