Jasmin Collier is a lead copy editor at Medical News Today, a part of Healthline Media. Now the most visited health publisher in the United States, Healthline Media are renowned for their SEO strategy and conscious language efforts, and Jasmin’s priorities are to ensure accurate, audience focused language in every article. Having also worked in book editing, news writing, and print publishing, Jasmin's varied experiences in the vast world of language have taught her a thing or two about what people want and need from a piece of text. Her session might even reveal a few of these secrets.
Isy Godfrey’s interests lie in making scientific content accessible and relevant to all readers. Jobs in journal publishing, healthcare PR, magazine production, and adventure sports have given her the opportunity to explore different types of content and understand how they meet user needs. Working as a copy editor at Medical News Today, where conscious language is a priority, has been a rewarding challenge. It has also made her inner pedant harder to suppress! Isy is excited to share her knowledge with other people who are equally passionate about the ever-evolving nature of language.