April 30-May 2, 2020

Salt Lake City, UT

Hilton Salt Lake City Center

Thursday, April 30

9 – 10 a.m.

Opening General Session

10:30 – 11: 30 a.m.

Developing a Quality Editorial Process End-to-End

Samantha Enslen, president, Dragonfly Editorial
Cynthia Williams, editor and project manager, Dragonfly Editorial

Sometimes it feels like every editing project presents a minefield of errors. What will you step on this time: a misspelled name in a byline? Last year's date in the footer? A big, boldface typo in the headline? Or a data point that's different in two different parts of the document? In this session, we'll discuss a standard editorial process you can use to guide your publications from start to finish -- all the way from development through final proofing.

Track: Core Skills

Commas and Code: Developmentally Editing Technical Material

Sarah Grey, developmental editor, O'Reilly Media
Virginia Wilson, senior development editor, O'Reilly Media

Ever wondered how to transition into working with technical material? How is developmental editing different with tech books? How can you DE material on highly technical subjects without subject matter expertise? In this lively overview, two developmental editors from the respected tech publisher O'Reilly Media talk tech and DE, touching on peer review, author relationships, corporate-sponsor relationships, industry-specific considerations, code, math, editing workflows, and more.

Track: Advanced Skills

Editing Within the Government

Dakotah Daffron, editor, Management Concepts
Melanie Tague, editor, Management Concepts

Editing within the government requires the editor to learn countless acronyms, develop agency-specific style guides, and manage repetitive, yet ever-changing content. This panel will provide an introduction into the world of government editing; discuss how internal style guides are created; and advice on how to address outside requirements such as plain language and Section 508 compliance. Discover the keys for successfully breaking into a different realm of editing.

Track: Advanced Skills

Beyond Neutrality: How to Promote Gender- Inclusive Language

Claire Korzen, editor/writer, RTI International
Amy Morrow, PhD, editor/writer, RTI International

Gender-inclusive language ensures that coworkers, clients, and other business partners feel respected, professionally and personally. Are you curious about how you can promote the use of gender-inclusive language at your organization? This session will discuss what gender-inclusive language is (and what it isn’t), why it’s important, and how to obtain buy-in from stakeholders at all organizational levels, from authors to executives. This session will feature a step-by-step case study of how we developed gender-inclusive style guidelines at a mid-sized organization. We will also discuss the reasoning behind our guidelines, sources we consulted, and some obstacles we overcame along the way.

Track: Words and Language

The Gift of Imperfection: Using Your Errors to Become a Great Editor

DeAnna Burghart, freelance editor
Suzy Bills, freelance editor, assistant teaching professor of editing and publishing, Brigham Young University

Errors are embarrassing, but they also help editors learn and grow. In this session, you’ll learn how to overcome perfectionism and use mistakes to continually refine your skills and processes. Drawing from real-world examples, Suzy and DeAnna will show you how to acknowledge your fear, admit mistakes, and analyze them to generate ideas for improving—and hopefully mistake-proofing—your editorial work.

Track: Core Skills

For Editors Who Want to Wear All the Hats: Editorial Work in Instructional Design for Online Learning

Carla Douglas, editor and instructional designer, Queen’s University

Instructional design work provides opportunities for editors to apply their skills in all the editorial disciplines—developmental editing, structural editing, line editing, copyediting, and proofreading.

At any given time, instructional designers (IDs) manage multiple projects, identify copyright, permissions and fair-use issues, spot bias, reorder and rewrite content, coach subject matter experts, improve readability, apply house style, write video scripts, proofread design layout, create learning scenarios—and more!

In this session, we’ll walk you through an ID’s typical day, describe the variety of editorial tasks they engage in, and identify the technology and tools they use to bring learning to life.

Track: Digital Editing

1 - 2 p.m.

The Invention of the Modern American Dictionary

Peter Sokolowski, editor-at-large, Merriam-Webster

Noah Webster’s revolutionary 1806 publication A Compendious Dictionary of the English Language, the first truly American dictionary, and his subsequent work were showing their age and shortcomings by the mid-nineteenth century, when competition from the excellent dictionary of Joseph Worcester drove the publishers to a moment of truth—and of disruption. The decisions they subsequently made set the course for the company’s editorial and business policies to this day. This change from the idiosyncratic work of an individual to the organized effort of a team was an important and influential moment in the development of modern lexicography, and it is best understood alongside the business strategies that were its motivation. Webster’s work, the details of the “War of the Dictionaries,” and the teamwork resulting in the landmark edition of 1864 will all be discussed.

Track: Words and Language

What Editors Need to Know about Google Docs

Karin Horler, owner, KPH Editorial

Although Microsoft Word is the editor's standard tool, Google Docs is gaining popularity. Editors who are asked to work in Google Docs often have questions and concerns. Can you track changes or convert files to Word? How do you handle the workflow? What about Word macros—are there equivalents in Google Docs?

Track: Digital Editing

Editing Quotes and Dialogue for Fiction, Journalism, and Those Tricky Points In Between

Dan Letchworth, copy chief, San Diego Magazine

How much change is permissible to a quote? None? Minor punctuation or typographical points? Entire words? It depends on what you're writing, whom you're quoting, and—to be real—who's funding the project. How do I format a quote in relation to the surrounding sentence? Is it "officials said," or "officials say"? Do I *always* have to tag who's speaking? Can nonvocal verbs introduce a spoken quote? If I don't use quotation marks, how much of their language can I repeat before it's plagiarism? Here's everything you need to know about putting someone else's words in your mouth.

Track: Core Skills

Of Mergers and Metaphors: Balancing Creativity and Conformity in Business Editing

Rose Marie Burke, senior features editor, S&P Global Ratings
Claire Ellis, senior editorial manager, S&P Global Ratings
Kat Warstler, associate copy editor, S&P Global Market Intelligence

Business editing is a balancing act. Creative and poetic concepts such as rhythm, repetition, rhyme and line can animate the most prosaic prose; clarity, concision and other precepts of style give it shape. Writers need these tools to develop engaging voices, attract eyeballs and create a sense of professional satisfaction; editors know that house rules exist for a reason—to define the expectations of readers and companies alike. How can these impulses peacefully coexist? Join four editors from S&P Global to explore how to make the most of this creative tension and deliver copy that tells a compelling story.

Track: Advanced Skills

2:30 - 3:30 p.m.

What's New in APA Style: Inside the Seventh Edition of the Publication Manual of the American Psychological Association

Timothy L. McAdoo, content development manager, APA Style team of the American Psychological Association

In this session, we will discuss the seventh edition of the Publication Manual of the American Psychological Association, highlighting key APA Style updates chapter by chapter. We will provide insights into the rationale behind many of the changes and advice for navigating the transition to seventh edition style. Used worldwide by students and professionals in psychology, nursing, education, business, engineering, and many other fields, APA Style provides essential guidance for making writing more precise, concise, and inclusive. The seventh edition reflects advancements in ethical standards, research reporting, use of online sources, and accessibility over the past 10 years. It has been expanded to include expert recommendations for writing without bias, student-specific resources, and updated guidance on best practices in scholarly writing, research, citing, and publishing.

Track: Core Skills

Editors Can Be Educators: Using PerfectIt to Lift the Quality of Writing at Your Organization

Daniel Heuman, CEO/founder, Intelligent Editing

People resent being corrected. No one wants to hear that words they’ve used their whole lives are offensive to company stakeholders. So how can you raise the standard of writing in your organization if people don’t want to hear about it? They may not want a co-worker to tell them, but people respond differently to software. Mishandling company branding, use of technical terms, and sensitive language are just some of the errors you can build into PerfectIt. Building your style manual into PerfectIt helps colleagues learn how to write at your organization without feeling scolded. When they send you better text, your own edits will be more effective too.

Track: Digital Editing

What Editing Skills are in Demand for 2020

Teresa Schmedding, content manager, Wipfli LLP

A dictionary, style book and great grammar skills used to be all you needed to be a great editor. Then came pica poles, photo wheels and pagination. Later, editing for websites, social media and email. And most recently, "multiplatform" editors were in high demand. What's next in the editing game? This session will explore what skills companies are looking for when hiring editors today. And how you can get them.

Track: Business of Editing

Don't Eat Your Words: How We Talk About Food and Bodies and Why It Matters

Jill Campbell, copy editor, Healthline Media

One category not often included in the conversation around conscious language is the language we use to describe food and bodies. This session will discuss how we can use words to combat our culture’s biased messages about food, weight, and body size, as well as how to address eating disorders in an inclusive and non-triggering way. Content note: This session will include mentions of eating disorders and examples of stigmatizing language sometimes used toward people in larger bodies.

Track: Words and Language

Putting Source Citations into Editorial Perspective

Russell Harper, editor of The Chicago Manual of Style Online Q&A and the CMOS Shop Talk blog

Source citations can be a lot of fun, but you won’t learn that by looking at a style manual. That’s because manuals focus on the mechanics—what to include and how to style and punctuate it. What they don’t tell you is that those details are usually flexible. And now that editors can follow citations where they lead and examine the sources (and often their citations) for themselves, the priorities have shifted. This session will look at the rationale behind a variety of citation styles (including Chicago’s) and consider some strategies to help editors keep it all in perspective.

Track: Core Skills

Seeking Story: Editing Memoir

Tanya Gold, book editor/writing coach/literary omnivore
Christina Frey, editor & literary coach, Page Two Editorial

Editing memoir is about finding the story that will resonate most with readers the memoirist is hoping to reach. Understanding those readers’ expectations can help you figure out how to help the author shape their memoir. Understanding the vulnerability of a memoirist will ensure your guidance is responsible and intuitive while still challenging the writer to work for the reader's benefit.

This session will cover:

• How memoir as a genre compares to other narrative forms

• How to help writers focus their story and target a specific market

• Strategies for challenging the author to dig deeper or to broaden their approach

Track: Advanced Skills

Editing with OCD, or Anxiety in General

Anna Tribolet, technical writer, Utah Department of Technology Services

Have you ever worried so much about your edits that you double- or triple-check your work? Do you ever waste time agonizing over a typo in an email you sent weeks ago? Do you read each page five times to make sure you've caught every issue? These habits may sound “crazy,” but for some editors, they’re a part of life. Welcome to the world of editing when you have obsessive-compulsive disorder (OCD), or anxiety in general. In this session, we’ll discuss how anxiety can affect your editing and how to overcome anxiety so you can become an editing superpower!

Track: Health and Wellness

Friday, May 1

9 – 10 a.m.

Edit Sober: 50 (or so) Quick and Dirty Tips for Editors

Mark Allen, owner, Mark Allen Editorial
Mignon Fogerty, founder of the Quick and Dirty Tips network and creator of Grammar Girl

Mark Allen has been offering word-related tips on Twitter for 10 years, and Mignon Fogarty has been sharing tips since 2006 through podcasts, books, Twitter and elsewhere. Here are some of the best tips they’ve heard, presented in a fast-paced format with time for you to chime in with your own bits of advice, too. What is the best writing or editing tip you’ve been given?

Track: Core Skills

Diverse Content: How Publishers Can Combat Implicit Bias in Editorial Departments

Brittany Yost, freelance editor

Inclusion and diversity continue to be a goal for the publishing industry with various tactics being used to diversify content including hiring practices and the use of sensitivity readers. This session will investigate the concept of implicit bias, specifically in regard to editorial departments as content influencers, to determine how bias might negatively affect manuscript commissioning. We will discuss possible tactics in combating bias within editorial teams in order to lead to more diverse content.

Track: Words and Language

What Is a Copy Desk?

Emma Alpern, senior copy editor, Eater and Curbed
Kara Verlaney, senior copy editor, The Verge

As the media landscape shifts, many staff copy editors find themselves acting as a resource for editors who copy edit their own work, rather than someone who reads every published word. What happens when fewer articles pass through the copy desk and more of our time is spent educating? We’ll address some of the pitfalls of digital media’s approach to the copy desk, and we'll talk about how to advocate for the time and money that a robust copy editing program requires. We will also suggest strategies for creating resources that writers use — easy-to-grasp style manuals, grammar guides, and word lists — and developing small-group classes that writers find useful.

Track: Digital Editing

Content Matters: How to Tell -- And Sell -- Your Client's Story

Constance Brossa, founder, Content Spectrum

Conveying the ideal image and message about your business is crucial in the business world. So you need to carefully craft words and images for use online and in print that are clear, consistent. engaging and - above all else - memorable. During this session, you'll get pointers on creating collateral marketing pieces, social media posts and website content that will help you tell - and ultimately sell - your clients' unique stories.

Track: Digital Editing

Going for the Grant: Strategies and Tips for Editing Grant Proposals

David Lindeman, president, Global Grant Solutions

Clear, compelling, and well-edited grant proposals are increasingly important today as organizations and companies vie for limited funds. Led by an experienced grant proposal writer and copyeditor, this workshop will provide an overview of the grants process and then cover dynamics of copyediting for grant proposals, including funder requirements and expectations, working with multiple writers, nuances of tone and style, terminology and jargon, and online proposals

Track: Advanced Skills

10:30 – 11:45 a.m.

Technical Editing is Technically Just Editing: How to Become a Trusted Resource for Subject Matter Experts

Lindsay Lelivelt, marketing content strategist, Silverline
Megan Reimann, technical communication specialist, Jacobs Engineering Group Inc.
Brianne Hughes, technical marketing writer, Bishop Fox
Diana Witherspoon Rivera, technical communication manager, Jacobs Engineering Group Inc.

Technical editing in a corporate setting comes with its own challenges, but they’re nothing you can’t handle. This structured panel session and Q&A will focus on the entire experience of working with a team of experts on a subject you likely know nothing about.

Learn how to set up your team (or just yourself) to ensure your invisible work is not just an afterthought. We’ll show you the skills you can work on to become trusted consultants for technical teams, so next time you’ll feel confident when you’re sought out to help someone more left-brained than you.

Track: Advanced Editing

How to Write (and Edit) Yourself Like a Rockstar for Inbound Marketing

Chaviva Gordon-Bennett, senior copywriter, SmartBug Media
Joe Gillespie, senior copywriter, SmartBug Media

The days of hard-selling copywriting are long gone; today's content is driven by a pull, not a push. However, if you’re writing blog articles or e-books for inbound marketing, you know that the nudge is still essential for getting readers to turn into customers. So how do you find a balance? In this session, you’ll find out what inbound marketing is (you may already be writing and editing it) and get tips on crafting and editing compelling, non-weaselly content. Learn how to write and edit copy that exudes authority and confidence while overcoming the cognitive burden that is promotional language.

Track: Digital Editing

Freelance Like a Boss: Act Like a Business, Not an Employee

Amy J. Scheider, owner, Featherschneider Editorial Services
Erin Brenner, owner, Right Touch Editing
Laura Poole, owner, Archer Editorial Services, Inc.
Lori Paximadis, owner, Pax Studio

Does it seem like your clients hold all the cards? Like you have no control over your fees, your scope of work, your schedule? Not so! When you are doing business as an editorial freelancer, YOU are the boss—with all of the corresponding rights AND responsibilities. In this panel presentation by four experienced editors, you'll learn to adjust your mindset, set appropriate boundaries, and put yourself in the executive's chair.

Track: Business of Editing

Editing in the Newspaper Business: What it Once Was, What it Can Be Today

Neil Holdway, assistant managing editor/copy desk, Daily Herald
Alex Cruden, former copy desk chief, Detroit Free Press
Vicki Krueger, internal communications coordinator, BayCare Health System
Lisa McLendon, University of Kansas journalism school as the coordinator of the Bremner Editing Center

Join veteran editors of the newspaper industry in an open discussion on how editing has changed in the newspaper business and what editing can and should be done in the business today even with declining time and resources.

Track: Business of Editing

Sometimes I Feel Like a Fraud: Overcoming Impostor Syndrome

Christina Frey, editor & literary coach, Page Two Editorial
Kristine Hunt, freelance editor
Erin Servais, book editor, author coach, and founder of Dot and Dash

Do you ever chalk up your success to dumb luck, no matter how long and hard you’ve worked for it? Or fear that others will discover you’re secretly a fraud? This is called imposter syndrome, and that inner voice of doubt bullies just about everyone. But you don’t have to let it win. In this transformative, empowering, and hands-on session, we’ll teach you how to identify the way imposter syndrome affects you. And you’ll learn the Cognitive Behavior Therapy techniques, self-soothing methods, and practical business tips to help you overcome it and take back the power in your professional life.

Track: Health and Wellness

1 – 2 p.m.

How to Think about Usage like a Linguist

Jonathon Owen, editor, Brigham Young University

Linguists are often viewed as anything-goes usage hippies, but this view isn't just inaccurate—it often hinders editors from seeing the value of a more objective approach to language. This session will help editors learn how to approach usage questions more empirically, using evidence from areas like etymology, syntax, and corpus linguistics. It will also cover cognitive biases like the recency and frequency illusions, which trick us into thinking that errors are new and more common than they really are. By learning how to get all the facts, you'll be better able to decide which rules are worth following and which ones should be tossed out along with the ban on split infinitives.

Track: Words and Language

Editing for the Generalist When Working With SMEs (a.k.a. Editing at CIA)

Editors from the CIA

Do you edit complicated content that needs to be easily interpreted by the generalist reader? Do you work with doctors, literal rocket scientists, or engineers? Join CIA editors as we present some of our stories from working with subject matter experts and give some tips on what we’ve seen work well for helping make complex content easier to access for the generalist reader, and in our case, the busy policy maker.

Track: Core Skills

Using Business Data to Increase Your Profits

Erin Brenner, owner, Right Touch Editing

Do I charge enough? How many more clients do I need to make the money I want? Your editing business has a black box of information that will help you answer these questions and more. In this session, you’ll learn how to decode your business’s black box and what to do with the information to earn more while maintaining your sanity. And the math isn’t hard!

Track: Business of Editing

When Content & Design Collide: Can Design Change the Rules of Grammar?

Ashly Stage, content marketing manager, Canvas

The marriage of words and design are vital to delivering good stories to the noisy, oversaturated interwebs. The desire for powerful visuals and even practical design specs have started evolving how words and design work together, sometimes even changing the rules of grammar! In this session, we’ll explore what changes like the typography trend of all lower-case lettering or the use of emojis mean for the editors in all of us, and we’ll discuss what grammar rules are worth fighting for.

Track: Digital Editing

Grammar Saves Lives

Jennifer Rowe, associate professor, Missouri School of Journalism

No one wants a grammar error to ruin a piece of work or wreck your reputation. Get a refresher on some of the basic rules, fixes for common mistakes and tips for how to survive the pesky pitfalls of modern grammar.

Track: Core Skills

Headlines That Work: How to Capture Readers' Attention on Any Platform

Dana Sitar, freelance editor

A single headline is not sufficient for most content in digital publishing. Readers access your content in a variety of contexts, and the headline that’s effective in one context is often less effective in another. This session will show you how to 1) craft headlines that catch readers’ attention across platforms without distorting your content’s purpose, 2) shape engaging content by starting with the headline and 3) build headline brainstorming and crowdsourcing into your editorial process to ensure the strongest headlines make it to the page.

Track: Digital Editing

Tense Without Tension: Choosing the Best Verb

Lisa McLendon, University of Kansas journalism school as the coordinator of the Bremner Editing Center

The English verb system is complex and can be confusing at times, even for professionals. Combining tense and aspect plus various auxiliaries, English verbs have a dozen forms, enabling precise expression of timing and completion of an action. This session will discuss the concepts of tense and aspect, all of the verb forms, and how to choose the best verb for the context.

Track: Advanced Skills

2:30 - 3:30 p.m.

The Most Common Mistakes in Technical and Scientific Writing — and Their Plain Language Solutions

Romina Marazzato Sparano, freelance editor/translator/educator

Plain language is about accessibility, clarity, and actionability and it goes beyond adapting text for lay audiences. Such adaptations are about adequacy, which means making the text suitable to the situation and audience at hand. Concomitantly, and often before you can edit for adequacy, you need your text to make sense. This feature of text is called textuality and involves using grammar, composition, and design to make text coherent and convey information clearly, in any register or style. When I edit technical texts, whether for lay or expert audiences, I always start with textuality. Without a clear message, you are hard pressed to edit efficiently for anything else. This session will cover how to solve the most common mistakes that make technical texts harder to read and trickier to understand.

Track: Advanced Skills

How Google Can Help You Verify Content and Write Stronger Headlines

Dan Petty, director of audience development for Digital First Media

Think you know it all when it comes to using Google tools? In this hands-on session, you'll take a deeper dive into tools to tell stories in new ways. Tools covered include Advanced Google Search, Google Image search and verification and Google Trends.

Track: Digital Editing

The Language of Reporting on Firearms

Kevin Michalowski, executive editor, Concealed Carry Magazine; Ed Combs, senior editor, Concealed Carry Magazine
Beth Alcazar, associate editor, Concealed Carry Magazine

Editors will learn the accurate and correct descriptions of various firearms, operating systems, ammunition and other topics related to one of the hottest reporting topics today. In a nation with more than 100 million gun owners, the failure of editors to correctly use the terminology leaves a huge credibility gap. This is especially important as we approach a national election where gun control will be in the forefront of the national discussion.

Track: Words and Language

What's New in the AP Style Guide

Paula Froke, lead editor, AP Stylebook
Colleen Newvine, product manager, AP Stylebook

Paula Froke, lead editor of the AP Stylebook, presents the Stylebook’s annual session on changes to AP style in the last year. AP Stylebook Online is updated throughout the year, and some of these changes will take effect today online, with ACES members being the first to know. They will also appear in the 2020 Stylebook, which is due out May 27.

Colleen Newvine, AP Stylebook product manager, will show you how to claim your ACES member discount on an AP Stylebook Online subscription.

Tweet your style questions to @APStylebook or stop by the AP Stylebook’s sponsor table to get your AP style questions to the top of the list.

Track: Core Skills

Make Your Mark as a Twentysomething Editor

Lauren Filippini, editor, Alpha Chi Omega

As editors, we want our edits to matter - and to be made. But what happens when you're editing for someone who has been in business longer than you've been alive? This session is for younger editors who want to learn how to establish their expertise, achieve buy-in and ensure their role as editor is taken seriously.

Track: Business of Editing

Editing Stories on Mental Illness and Suicide

Melissa McCoy, writer/editor/educator

Handling stories and other communication about suicide and mental illness can be challenging for even the most veteran editors. This workshop will provide news editors and other front-line communicators with the tools for editing these stories across platforms (whether on deadline or in long form) in a compelling and accurate way, with emphasis on accuracy, language and public service. The session will also cover headlines and other display type.The discussion will focus on ethics, standards and journalistic responsibility, but this workshop would be helpful for book editors or any communications professional who wants to be sensitive while handling this difficult storytelling

Track: Advanced Skills

#StetWalk: Editor Health and Self-Care

Heather E. Saunders, owner, Just the Write Type Editing
Tanya Gold, book editor/writing coach/literary omnivore

This session will discuss ways to stay healthy (mentally and physically) so you can be at your editing best. We'll talk about workspace environments, organization tips that can help you feel in control, pacing yourself, and strategies that support work-life balance.

Note: this session will include an actual StetWalk. Be prepared to walk about a mile, rain or shine!

Track: Health and Wellness

Saturday, May 2

9 – 10:15 a.m.

Blackhat SEO: Understanding the Dangers

Sloan Roseberry, content strategist, Intuit
Alex Cwalinski, freelance SEO specialist

What If you came into work one day to find your site had lost all organic traffic? In this session, we’ll explain blackhat SEO and share some common blackhat tactics – including some you may not even know you’re engaging in. We’ll dive into why people use blackhat SEO, despite the risks. Lastly, we’ll provide some tools and tactics you can use to protect your site from harmful SEO.

Track: Digital Editing

The Voices In Your Head

Merrill Perlman, editing eminence, Merrill Perlman Consulting

How do you "hear" tone? How do you deal with that little voice that tells you something might be wrong? How can you learn to pay better attention when your brain is screaming at you?

Short answer: Use some Jedi and Vulcan mind tricks.

Or, come to this session and examine your own brain, seeing how it tells you things, how you can harness it, and how to prevent it from misleading you.

Track: Advanced Skills

Words that Glitter and Splash

James Harbeck, freelance editor

Most words have an arbitrary association between sound and sense. There are exceptions: imitative words such as “woof” and “thud.” But there’s also another set of words where the sound tends to go along with the meaning even in otherwise unrelated words, and you can change the tone of a document subtly just by using them—which is why certain genres of writing tend to avoid them. Linguist, editor, and author James Harbeck will open the door for you into the world of phonaesthemes.

Track: Words and Language

Systems & Shortcuts: Supercharge Your Business

Lori Paximadis, owner, Pax Studio

Running a freelance business is not for the faint of heart. Not only do you need to do what your clients hire you to do, but you must also nurture your client relationships, find new clients, manage your overall workflow and individual projects, keep on top of your invoices and finances, and so much more,” all without losing your mind. This session will explore how to use systems and shortcuts to save you time, increase your productivity, bring flow to your business, and ultimately make you more money.

Track: Business of Editing

Fact Checking Tips for All Types of Editing

Gerri Berendzen, lecturer, University of Kansas School of Journalism and Mass Communications

No matter what you edit, every editor needs a dose of skepticism. Making sure the facts are correct is a part of many editor's day-to-day work. So it helps to be able to recognize the red flags in all types of writing, to know when to take a closer look and to be able to find credible sources fast. This session will cover the tips and tricks of fact checking and include time to share your tales of fact checking success.

Track: Core Skills

Editing with Head and Heart: Balancing SEO and Conscious Language

Jasmin Collier, lead copy editor, Medical News Today
Isy Godfrey, copy editor, Medical News Today

How do you write for an algorithm and a human being at the same time? Healthline Media are the top publisher within the health information category. As such, we have a responsibility to provide authoritative, inclusive content that gives our readers the tools they need to best manage their health. To do this, we must answer the questions that people are searching for. Sometimes, however, these principles come into conflict. This session will explain how we approach the challenge of balancing our focus on empathy and conscious language with our technical approach to SEO, which helps make our content visible.

Track: Digital Editing

Recipe Editing Workshop

Karen Wise, freelance editor

In this workshop, we will work together to edit several recipes provided as handouts. As we edit, we will discuss the conventions and standards of recipe editing, strategies for ensuring clarity and consistency, and useful references to turn to for guidance, plus what to do when those references don't agree. The recipes will be chosen to show the most commonly encountered errors that need to be addressed, as well as some trickier situations that require special treatment. Bring your favorite Frixion pen or Col-Erase pencil!

Track: Advanced Skills

10:30 – 11:45 a.m.

One Command to Rule Them All: Introduction to Word Macros

Rhonda Bracey, freelance editor

Many editors use macros to save hours of time. But what's a macro? Can anyone create one? Learn the basics of Word macros so you can start creating your own for repetitive tasks. This session covers:

* What macros are and how they can help you (with examples)

* How to:

* record and run a basic macro

* assign a keyboard shortcut or button

* copy and edit a macro, including testing, adding comments, and where to safely store them.

NOTE: Only Word for Windows will be demonstrated.

Skill level: Intermediate to advanced Word users

Track: Core Skills

Community Listening: Staying Ahead of the Curve on Conscious Language

Steve Barry, senior copy editor, Healthline Media
Sara Giusti, copy editor, Healthline Media
Isabella De Soriano, Conscious Language and Research Manager, Healthline Media
Anne Arntson, copy editor, Healthline Media

In today's fast-paced world, conscious language is constantly evolving, as community advocates push us to continually reevaluate the words we use. So how do you stay current with trends in conscious language? At Healthline Media, a leading health information publisher, we've learned that waiting for the latest updates from AP or Chicago isn't enough. We stay ahead of the curve with community listening. In this session, we explain our editorial approach to community listening, guide you through recent examples of community listening in our content, and give you the resources you need to incorporate it into your own editorial process.

Track: Words and Language

Don't Let Computer Injuries Sideline You

Molly McCowan, lead word nerd, Inkbot Editing
Merrill Perlman, freelance editor and consultant, Merrill Perlman Consulting
Ashley Bischoff, owner, Friendly Editing

Computer athletes like you (yes, you!) are susceptible to repetitive strain injuries that can cause physical pain and discomfort and even endanger your career. If you're skimming through this thinking, “This doesn't apply to me,” keep reading. RSI goes by many (sometimes misunderstood) names like carpal tunnel syndrome, overuse injuries, and tennis elbow. You may have it and not even know it, though with bad luck you will. This session features three editors who have personal experience with RSI and who have found techniques and tools to help them maintain their careers and lead healthier lives. Using a blend of personal stories, research, and audience interaction, we'll look at what RSI really is, how to catch it early, and some tips and techniques to both prevent it and adapt to living with it.

Track: Health and Wellness

1 – 2:15 p.m.

Machine Learning and Artificial Intelligence in Plain Language

Romina Marazzato Sparano, freelance editor/translator/educator

Have you tried to find out more about machine learning only to encounter inextricable references to gradients, derivatives, and other math concepts? Although math is essential to run learning algorithms, the speaker will provide an overview of how machines "learn from data" without the technicalities. In this session, we'll define basic terminology and use analogies to everyday tasks to understand how machines learn. We'll analyze how this differs from both programming and human thinking. We'll explore two strategies used in artificial intelligence: supervised and unsupervised learning, or training with and without correct answers. We'll also discuss how AI engines use this technology for writing and editing.

Track: Advanced Skills

America’s Got Style: Pitch your ideas for the AP Stylebook

Paula Froke, lead editor, AP Stylebook
Colleen Newvine, product manager, AP Stylebook

Do you yearn for the very niche fame that comes with suggesting a change that makes it into The Associated Press Stylebook? You will have three minutes to convince Paula Froke, lead editor of the AP Stylebook, and a panel of AP style experts that you have the best idea for an addition or change to AP style. Our panelists may or may not be as tough as Simon Cowell, but they will share their feedback before Paula takes the best suggestions back to the Stylebook team for consideration. We will invite the audience to vote for the popular favorite so bring your friends and make your case. May the most stylish contestant win!

Track: Core Skills

How to Write Great Alt Text – And Why It Matters

Pam Hogle, freelance writer and editor
Deni Elliott, Eleanor Poynter Jamison Chair in Media Ethics and Press Policy, University of South Florida

An editor’s job includes ensuring that all audience members can fully experience content. Great alt text and audio descriptions enable those with low or no vision to experience images, video and even virtual environments. These tools require vivid descriptions within tight parameters. Learn what to include, what to leave out and how your descriptions improve content usability for everyone. This session offers tips for creating alt text in social media posts, email and all types of text content, including eLearning. We’ll also discuss audio description for video content and the special challenges of immersive media.

Track: Digital Editing

Style Switching: Moving Comfortably Between Multiple Publishing Guides

Tammy Ditmore, owner, eDitmore Editorial Services

AP. APA. Chicago. Turabian. MLA. Becoming comfortable with multiple publishing styles can open more job opportunities for editors—especially nonfiction and academic editors. But how can any editor keep all those rules and guidelines straight? Do all editors need photographic memories? Come learn some tips and tricks for quickly mastering the basics of a new style guide so you can feel comfortable working with multiple styles for different clients.

Track: Core Skills

Freelance Project Management: How to Plan for and Complete Multiple Projects at Once

Dr. Cathy Hannabach, founder and CEO, Ideas on Fire

Freelance editors are constantly juggling projects. While working on one project at a time might seem nice, it’s hard to make a living like that or build a successful business. In this session, we’ll tackle how to juggle multiple projects at once without letting any of them falter. Topics covered will include deciding whether time blocking or bouncing fits you better, determining what is allowed to fill your white space, harnessing productive procrastination, designing templates to reduce admin time, and setting up the calendars, apps, and workflows that fit your unique work habits and life.

Track: Business of Editing

American Association for Public Opinion Research (AAPOR) on Getting the Polling Story Right

G. Evans Witt, CEO and principal of Witt Associates LLC/Councilor-at-Large for the AAPOR

The blizzard of polls in a presidential election year can be overwhelming. But polls are like any other source of information, with strengths and weaknesses that can be misinterpreted and misreported. AAPOR experts will talk about the science behind polling, how they are being conducted in 2020 and how polls should be reported – and which polls should not be reported. And they will be happy to explain that polls did NOT get it wrong in the 2016 election.

Track: Advanced Skills

The Dictionary and the Copyeditor

Emily Brewster, senior editor and editorial ambassador, Merriam-Webster, Inc.

The dictionary is one of the copyeditor's most important tools, but it may also be the most misunderstood. This talk digs into the role of the dictionary in American public discourse, and how that role has changed from the early 19th century to today. To what degree do current dictionaries try to be gatekeepers of the language? To what degree are they impartial monitors of the expanding lexicon? What do the answers to these questions mean for copyeditors? This talk will also cover Merriam-Webster's editorial policies and practices, including compound styling, variant order, and labels like "archaic," "dated," and "slang."

Track: Words and Language


Conference News

ACES announces future conference locations