ACES’ annual headline contest rewards good headline writing in print and digital media. Entries are evaluated not just on the cleverness of the headlines, but on their sophistication, uniqueness, appropriateness, and likely success in capturing readers’ attention.
Entry eligibility window
This year only, the entry publication period is Jan. 1, 2023–March 31, 2024. Headlines published during this period are eligible for the contest.
This longer entry period is a one-time adjustment because the announcement of winners is moving to the ACES virtual conference, held in September, for the first time. The awards chosen this summer will be announced at ACES VCON24.
Going forward, entry materials must have been published between April 1 and March 31.
The deadline to enter is May 31, 2024, at 11:59 P.M. EST
Learn more: "ACES Headline Contest to return in May"
The Headline Contest deadline is May 31, 2024.
The entry submission form is now available. Please read the following instructions carefully, as they have changed. Entries that do not follow the instructions will be eliminated.
Headlines and titles published from Jan. 1, 2023, to March 31, 2024, are eligible.
See how to style each PDF's filename below. PDFs and the portfolios they’re in must be labeled according to this protocol or they will be disqualified.
Each type of submission must be labeled in specific ways. PDFs not labeled according to this protocol, and the portfolios they’re in, will be automatically disqualified.
Example: StipeMichael_CategoryC_20240331
Example: StipeMichaelREM_CategoryS_20240331
Example: StipeMichaelREM2_CategoryS_20240331
Fees per entered portfolio
Individual entry, ACES members: free
Individual entry, ACES student members: free
Individual entry, nonmembers: $50
Individual entry, student nonmembers: $20
Staff entry: $50
Student staff entry: $25
The categories make no distinction between print and digital content and instead are mostly distinguished by the content's intended audience.
Each category includes an individual division, for work by a single editor, and a staff division, for work by more than one editor working on a single coordinated staff.
NOTE: ACES reserves the right to recategorize any entry at its sole discretion.
CATEGORY A (staff and individual divisions): NATIONAL MEDIA ORGANIZATIONS
The intended audience is not limited to a single metropolitan area or region; a broad audience that transcends any single region is actively sought.
Examples: The New York Times, The Wall Street Journal, USA Today, NPR, CNN, The Athletic, editing hubs covering a large part of the country.
If smaller national organizations with smaller staffs wish to enter this category they may; we leave this choice to their discretion.
NOTE: ACES reserves the right to recategorize any entry at its sole discretion.
CATEGORY B (staff and individual divisions): REGIONAL/LOCAL MEDIA ORGANIZATIONS
The intended audience is limited to a single metropolitan area or subnational region. Corporate editing hubs qualify for this category only if their individual publications and websites are all locally or regionally focused.
Examples: The Miami Herald, The Des Moines Register, Texas Tribune, Silicon Valley Business Journal, Billy Penn, editing hubs covering a certain region of the country.
NOTE: ACES reserves the right to recategorize any entry at its sole discretion.
CATEGORY C (staff and individual divisions): INDUSTRY/MARKETING/PR/OTHER
Most professional content that does not fit in the first two categories and is not solely student-produced goes here. The publishers are individuals, corporations, or other organizations operating in the interests of an industry, corporation, interest group, client base, charitable cause, scholarly community, or membership organization. The intended audience is not the general public, or is only incidentally so.
Examples: Advertising Age, AARP Magazine, HR Professionals Magazine, Plastics News, corporate/nonprofit digital news feeds, corporate/nonprofit blogs and newsletters.
NOTE: ACES reserves the right to recategorize any entry at its sole discretion.
CATEGORY S (staff and individual divisions): STUDENT MEDIA ORGANIZATIONS
The publication (print or digital) must be managed and crafted solely by students enrolled in a secondary school or institution of higher learning; it must not be subject to pre-publication editing by a nonstudent professional.
NOTE: ACES reserves the right to recategorize any entry at its sole discretion.
Professional individual prizes
1st place: $300 and a plaque
Honorable mention: A certificate and eternal bragging rights.
Student individual prizes
1st place: $125 and a plaque
Honorable mention: A certificate and eternal bragging rights.
Staff entry prizes
1st place: Plaque for the office
Honorable mention: A certificate and eternal bragging rights.
1. Small teams of judges will assess headline portfolios, scoring their favorites with first-, second-, and third-place votes.
2. Scores will be tallied to determine winners and honorable mentions.
There can be only one winner; judging teams will do run-off votes to break ties.
Judges will be selected from a volunteer database, and a judge is not allowed to judge the categories in which they or their co-workers are entering.
ACES invites members to volunteer to be a judge.
Winners of the AECES Headline Contest will be announced in September 2024 at ACES VCON24, ACES' third annual virtual conference.
Winning and honorable mention portfolios, along with judges’ comments, will be displayed online.
After the announcement, winners will be invited to send their individual (or in the case of staff entries, group) photos to display alongside their portfolios.
ACES will mail plaques, cash prizes, and certificates after the conference.
Submit entries to the 2024 Headline Contest
2023: 2022 headline contest winners announcement
2022: 2021 headline contest winners announcement
2021: 2020 headline contest winners announcement
2020: 2019 headline contest winners announcement
2019: 2018 headline contest winners announcement
2018: 2017 headline contest winners announcement
2017: 2016 headline contest winners announcement